How popular is your favourite instant noodles brand? Instant noodles are increasingly becoming an important part of our lives. Presence of the different flavors, changing consumer lifestyles, growing urbanization are fueling the popularity of the instant noodles across all age groups. India is now the 5th country in terms of overall consumption of the instant noodles (no of packets). The size of Indian Instant noodle market is 1.42 Bn. US dollars (according to Statistica). There are roughly 10 major instant noodles brands in India and market is wide open for any new smart product in the category. This prompts us to think what is the popularity of different instant noodles brands and is there any difference in the perception of different noodle brands. We conducted a market research to find out brand awareness and consumer behavior. " What is the first brand that comes into your mind when you think of instant noodles? " Top of Mind...
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