Young River Dancing

Here are few books we recommend you to have better perspective in life, relationships & Business  1) The Alchemist - This book highlights the importance of persistence and will. The prime message is that even if you feel lost sometimes but persistence and will always sail you towards your destination.               2) Who Moved My Cheese - Life moves on so should we! The book tells an interesting story to teach us that changes are inevitable and we should develop a habit of anticipating the change. It then teaches the how to thrive in the ever changing world.                                                                                                                                                                                                              3)  Influence : The  Psychology  of  Persuasion  -  The book suggests 6 principles (ways) of persuasion with very interesting examples. These ways can help you in all aspects of your life e.g

Boeing 737 Max has been grounded since March, after two crashes killed 346 people.  The Max is Boeing’s most important plane, with about 5,000 ordered by airlines around the world. The FAA Re-certification flight to return the Boeing 737 MAX back to skies is  approaching soon.  In a survey 52% of fliers said they would prefer  the other aircraft type if given a choice between MAX or another Aircraft type. The Story: Chapter 1 : The Origin       1) Airbus announced an update on their most popular model Airbus A320 in 2010 (15% fuel efficient with larger engine).      2)   In a race to launch a better plane faster,  Boeing resorted to upgrade its model 737 as opposed to developing a new aircraft from scratch (a decade).      Chapter 2: Race for Survival    3) As Boeing 737 was lower to the ground compared to A320 Neo, there wasn't enough room under the wings to fit the larger engine and they came up with a solution in which they moved up the engine on the w

Travel Luggage Market India Market size of Indian Luggage Industry is Rs. 37000 Crore .  The growth rate of Branded luggage is 9 to 12 whereas unbranded luggage Market is growing at 3 to 4 %  per year.  There are three major players who dominate the branded luggage market. VIP, which has 50% market share, possesses the brands Skybags, VIP, Aristocrat, Alfa, Carlton and Caprese.  Samsonite, with 35% market shares owns American Tourister, High Sierra, Samsonite, Kamaliant etc.  Source: Statistica Competitive Analysis:  VIP Industries • Strong brands in each category • Repositioning VIP brand to target Young Indian Family. • Strong Distribution network. Samsonite • Sleeker & more contemporary designs at same prices • favourite among the niche urban consumers. • 90 % market shares in the premium category. Safari          • Rapidly growing in mass-premium section.          • Brands other than Safari have l

How popular is your favourite instant noodles brand? Instant noodles are increasingly becoming an important part of our lives. Presence of the different flavors, changing consumer lifestyles, growing urbanization are fueling the popularity of the instant noodles across all age groups. India is now the 5th country in terms of overall consumption of the instant noodles (no of packets). The size of Indian Instant noodle market is 1.42 Bn. US dollars (according to Statistica). There are roughly 10 major instant noodles brands in India and market is wide open for any new smart product in the category.   This prompts us to think what is the popularity of different instant noodles brands and is there any difference in the perception of different noodle brands. We conducted a market research to find out brand awareness and consumer behavior.  " What is the first brand that comes into your mind when you think of instant noodles? "  Top of Mind Awareness ref